The traditional print metaphor:
What is the price per piece?

The traditional marketing metaphor:
How to get a lot of leads?

The traditional sales metaphor:
How to close a lot of sales?

Each group has its own goals and targets. Unfortunately, the lowest price per piece probably means you are printing more than you really need. And if a lot of leads are “bad” leads, the cost of the sales process will be far higher than it needs to be.

The most cost effective way to close sales is to be very targeted in your prospecting activity in the first place. Get to the right people with the right message at the right time. More importantly, do it with more than text. Do it with variable color imaging using high-end graphics and pictures.

What to do? Work with Plumview. We can help you get a financial return from your print and marketing investments. We print what you need, when you need it. We review your customer database. We help you target the right people with the right message. And we help you minimize the overall cost of your marketing program while getting the maximum sales results. It’s not magic. It’s just targeting your customers with intelligent printing.