One of the keys to maximizing the return from your marketing investment dollars is the management of your customer and prospect data. Any additional information you have regarding people and their companies is something that can be used for targeting purposes. For businesses, just knowing what industry a company is in, what locations they have or what they have purchased in the past can be key items to use in targeting campaigns. For consumers, it might be more specific, like age group, do they have a pet or kids, income group, home location, or purchase history for your products? Getting this data and then making it useful in the marketing process is not usually a simple process. But it can be done. Plumview can help in a multitude of ways. Here are just a few:

Data Cleansing

Do you know what the cost of returned mail is? It is not only the original postage cost. It is also the return postage cost. And, of course, there is the lost chance to actually get a sale, as the person you were mailing never actually received the mailing. Plumview can review your data and make sure that addresses are correct, zip codes match cities and that names are spelled correctly.

Merge/Purge Services

Sending multiple mail pieces to the same household or the same person costs money, both in printing and in postage and mail services. This happens most often when more than one list is used to do a mailing. Plumview provides services to help combine these multiple data sources so that the cost of printing and postage is not duplicated.

Database Hosting

If you know you are going to continue to market to a select group of companies and people throughout the year, then it is imperative that a solid database is maintained and kept up-to-date. Plumview can act as your integrated database company, merging multiple data sources, cleaning addresses, keeping addresses up-to-date with NCOA (National Change of Address) information, and then having this information readily available for future mailings as well as analyses of your customers.